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5:54 pm on Jul 1, 2006 (gmt 0)

10+ Year Member

I had the following exact match keywords in my keyword list:

[jeffs' widgets]

My ad shows up when I type in:

jeffs widgets

Isn't this wrong? Shoudn't the apostrophe prevent the ad from showing? Or doesn't it count?


6:13 pm on Jul 1, 2006 (gmt 0)

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Semantic indexing will ensure that you find it.


9:40 pm on Jul 1, 2006 (gmt 0)

5+ Year Member

In my experience, the apostrophe is the only character Adwords recognizes as a word seperator. In other words, hyphens, periods, commas are stripped.

[jeffs' widgets]

is the same as jeffs widgets


[jeff's widgets]

would not have shown for

jeffs widgets

if you were only doing an exact match on the terms. jeff and s each become a word according to how Adwords interprets things.

As I said, that's been my experience. The previous response was too highbrow for me ;)



4:25 pm on Jul 3, 2006 (gmt 0)

10+ Year Member

Thanks. It certainly looks like that's the way it works.

ps to the previous poster... what's semantic indexing?


6:38 pm on Jul 3, 2006 (gmt 0)

10+ Year Member

and grammatically speaking, jeffs' widgets is wrong anyway

in literary circles there is disagreement about the best way to write something like jesus's apostles. some would leave off the 's - the rule I've heard is that you should write it the way it sounds- if you pronounce the extra s, write it

but of course in adwords we have to deal with all the ways people could write it.

just a side note


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