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Especially I love an export feature and this feature:
Export your changes and send to other AdWords Editor users for review. Track their comments about the changes, then review their changes before posting.
But I have found one danger point:
BE VERY CAREFULL with the Max CPC. From the web interface I am used to write $0.08, if you write it this way in the Editor, it is AUTOMATICALLY converted to $8.00! You have to write 0,08 , only then it will be $0.08.
The strange thing is, that you have to write 0,08 but is shown as 0.08!
in our ofice building the internet connection goes down occasionally so you cannot access adwords online, this lets you do all the changes you need to do until it comes back and you can upload them.
some of the viewing panels are sooo much nicer than the online version. eg. when looking at the url's for all keywords, it is easy to spot if any of the tracking codes are missing.
you can view all keywords in a campaign without having to go into the actual adgroup. i know you can do this with the reports, but this is quicker.
i for one really like this addition, so well done google. i didn't even know they were working on something like this.
I take it that it doesn't support the Content Network as yet, since I can't find anything referencing it in here anywhere.
How do you see stats?
I turned on stats, and I saw... nothing... except column headings - with empty columns underneath.
First of all, you have to make sure you're logged in - you won't show stats unless you are. Took me quite a while to figure that out - and the easiest way was just to query it to download any recent changes - I wouldn't get changes, but at least I'd be logged in and my stats would show. I am assuming (hoping?) that this procedure will be less ugly in the future.
And once that happens, sometimes it takes a little while for the stats to download, or at least such has been true for me.
Being *really* picky - the only thing I dislike is when I'm trying to change the width of the columns, the ones to the right of the column I'm changing get smaller meaning I have fiddle around with all the columns to get a nice display. Anyone know if it's possible to change it so when I change one size, all the columns to the right move in sync? (not sure that sentence makes much sense! ;) )