Adwords clicks dropped in half

[chanceb]

Hello,
Since the Mid-late April adwords changes my clicks have dropped to below half of what they used to be. I have tried cleaning up my keywords lists etc.. to no avail. Do you think it could be that my landing pages now have been scored low? That's about the only idea I have left? Also, my keywords have not been inactivated, they're still active just not getting impressions.
Any advise would greatly be appreciated!

[mike_ppc]

Could be an increasing competition, that led to an inferior position. Check the impressions, positions and CTR. They could give at least a general view.

[ralent]

Mine have dropped as well. Google did say recently that they would show more ads for some searches but less for others.

Possibly they have cut the ad allocation for some of your keywords?

[queenbee]

Ours have dropped too - nothing else has changed. Same competition, same ads, same web sites.

[dudester]

something to do with google deinexing tons of pages that carry your ads maybe?