Position 4 but still below the required CTR

[jeremymgp]

Hi folks,

I'm experimenting with Adwords for my main keyword, there are 6 positions, I'm no. 4/5, but I still can't make the minimum clickthrough and I'm sitting at the moment with a CTR of 0.3% and 15 cents a click. There are ads below me, so how come they're not having the same trouble? Maybe it's the ad copy, I'll try and make it yet more compelling, but any other things I could be doing wrong? I'm still new to this ;)

All the best,

Jeremy

[hannamyluv]

Sounds like you need to work on your ad copy and keywords. Take a look through the threads for the past few weeks for some tips.

Try taking a look at these threads to start.

[webmasterworld.com...]

[webmasterworld.com...]

[webmasterworld.com...]

[jeremymgp]

Hi hannamyluv

Cheers for picking out those threads for me, all good reading.

All the best,

Jeremy

[Harwich]

It certainly sounds like your ad. I have quite a few keywords where I am toward the bottom of the ads and still have no trouble maintainint the needed click through rate.

Take a look at the other ads, if they are staying in their copy must be working.