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Google's BAD search partners

Any way to exclude or deal with them, but keep good ones like AOL?

5:34 pm on May 11, 2006 (gmt 0)

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joined:Mar 17, 2004
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I've been seeing much more traffic from some of the Meta search sites (they appear to be part of Google’s Search Network) which only show PPC ads from Google and yahoo.

Yes I like traffic, but this stuff is junk which doesn't convert, and here is why:

1) They are using PPC to get the traffic so they are competing against me on many keywords, which is fine but
2) The ad copy they use targets users very unlikely to convert (my ad copy discourages these types of visitors), then
3) Once these users get to these site of ads, my ad is on or near the top, so these visitors click to my site, but don't convert.

These #*$!s are pissing me off because they use very misleading ad copy just to get a click, but it's not the visitors I'm targeting. If these were MFA sites in the content network that wouldn't be too bad as I could exclude the site.

However these are Google's lower tier search partners and all I can do is disable the search network altogether, which I'd prefer not to do as I'd like to keep traffic from AOL and a few others.

So for now, I've disabled Google's search network.

Any suggestions? Google, can you please give us the ability to exclude some your "search partners" or am I missing something here?

6:36 pm on May 11, 2006 (gmt 0)

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joined:Nov 8, 2005
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Yes this definately needs to be addressed. Google's search partners are killing them.

Google may make a profit in the sort term, allowing these bogus search sites into the network. But in the long run, it's only going to hurt them. Because if Google stops turning me a profit - I stop turning google a profit.

There definately needs to be a way that we can decide which of the Search Partners we want to use. Let the market place decide their fate.

7:35 pm on May 11, 2006 (gmt 0)

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joined:Dec 15, 2005
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It's pretty apparent that they loosened the requirement for Search Partners since so many of shunned the Content Network. Not that we didn't have good reason.

A few weeks back, some posters were attempting an experiement to see if ROI improved without the Search Network. Was interested in seeing their results but the thread seems to have gotten died out.

Is it worth it to give up the "good" Search Partners to avoid all the garbage now on Search? Be interested in hearing a follow up from anyone who has tried it. I'm this close to such an experiment myself though I know many of my buyers are AOL types or those who never changed the home page set by their Internet Providers.


7:40 pm on May 11, 2006 (gmt 0)

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joined:May 2, 2005
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I have been harping on this same issue for a while. There is no technology barrier for Goolge to kick out #*$!ty search partners, so this must be a driven by revenue. Google knows exactly what is going on yet is doing nada.

When affiliate sites were bidding on keywords and all promoting the same merchant Google felt that this threatened the quallity of their paid search ads and hence might adversely impact CTR -> revenue. So, they took action.

In the case of a shitty search partner I think Google's will soon realize that web surfers will get PO'ed by click on an AdWord listing only to be taken to another listing of Ads cleverly disguised as content. The end result will poorer quality listing -> lower CTR -> lower revs for Google.

Until they connect these dots we will have to put up with these crappy search partners which derive all of their traffic from there own adword listing. And more and more Adv will be disabling this distriution channel.

8:28 pm on May 11, 2006 (gmt 0)

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joined:Nov 8, 2005
votes: 0

What I have done to counteract some of this, is to track the countries of those being referred to my website. I have noticed that a majority of the bad traffic is coming from a few third world coutries that can be blocked from my google campaign. This has cut bad traffic down quite a bit, but it seems like more pop up every day.

Also a few weeks ago I actually got one of the worst offenders blocked from my account after talking to my adwords rep. I'm not sure how she did it, but I had cut my daily budget down by 90% right before calling her, and I told her that I couldn't afford to buy their traffic any more if they were going to continue sending me crappy traffic from this particular site. She had the website blocked later that day.