Adwords Age Old Question (AAOQ) #4

0.05 CPC term that has good traffic and great CTR (but no conversions)

[Hubie]

So you've got a term that gets good traffic, incredible CTR, but no conversions (other similar keywords dont fare as well with traffic and CTR but do convert).

What to do?

Hubidor

[toddb]

drop the term. You want to make cash I assume.

[Hubie]

Todd...shouldn't there be hope for a term that searchers like so much? Being in control of the ad creative and still getting high CTR smells like opportunity to me...

Hubes

[poster_boy]

Lower the bid to a comfortable spend level. Add/refine negative keywords. Experiment with different match types. Refine your copy & landing page.

shouldn't there be hope for a term that searchers like so much?

Ask yourself - how closely does you offering satisfy what these folks are looking for?

[toddb]

No conversions or low conversions. No conversions? Drop he term.

[Hubie]

drop the term? I was wondering others opinions aside from toddb's. Not that I dont value toddb's...but is this the same song everyone is singing?

I figure, if my break even point (example) is $100 per conversion, and I have a word with a very good CTR but no conversions, that has only cost me $50, I should continue to let it run.

We find new keywords converting every day. New = a word that hasnt converted before, but has been running for over a year.

Is trimming your keywords if they dont convert really the way to go, despite other signs of life showing? I am trying to set up a campaign that will bring in lots of conversions long term...not just a few guaranteed conversions.

Maybe I am just a "theorist"

Hubes

[Hercules2]

interesting... concentrate on ad text eplaining what the product is and name the price of the product in it

[Green_Grass]

Add adsense to the site . If you have no conversions , people will click out using adsense and you will get some money back. Meanwhile keep experimenting...