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I have encountered the same problem on two different campaigns so I've decided to consult you girls & guys:
I have an adgroup which has only 3 keywords:
(same keyword in 3 matches)
Now, I did a search today for a competing product, and my ad has came up. My search was for *only* the name of my competitor product, and I can't see why is my ad shown. This happened also in another campaign.
I now think that I have been paying for untargeted traffic for a while without knowing..
Anyone know anything about it?
So if you bid on the word "puff daddy ring tone" and the user types in "my dog has ring worm", then Google may decide to show your ad on a search partner site. Why? Google wants your money. They typically do this when your keyword CPC bid is higher than the norm.
This is ridicules, I'm paying Google to show my ad when a search is being done for X, they show it for Y, and expect me to pay for this?
The keywords are totally different, they don't have in common even a single word.
I'll be happy if someone from google can explain what is going on here.. Thanks.
It will take you consirable efforts to find and update the negative keywords relevant to the broad matched keywords.
[edited by: eWhisper at 1:12 pm (utc) on April 13, 2006]
[edit reason] Please don't drop links. [/edit]