Google Adwords Software & Suggestions Please

Suggestions on what to be done

[BarHopper]

Hi There,

Im needing to run a campaign to run for over 20,000 keywords and categories. Our budget is very good for this task. I am wondering if there is any software that can compile and run these keywords through google adwords to setup such a large campaign. Or what is the best method in approach such a large campaign? Thanks for your help guys.

-Bar

[ianharris]

when running a campaign with 20,000 keywords, the set up of the campaign is actually the least of your problems. The on going bid management, making decisions on what is wasting money, what is working for you is an absolute statistical nightmare of waste-money proportions.

I would strongly suggest you get advice. The standard software lets you set target positions and bid prices, but the real skill comes in the analysis of the figures to work out what is your statistically best bid price and position for each individual keyword. Trying desparately not to sell, but this is what our analysts spend their lives doing.

[BarHopper]

Right, but im saying. I am the analyst in this case and I need some insight on what I should be doing.