Welcome to WebmasterWorld Guest from 54.147.0.174

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Quality score and CTR

How to handle low volume relevant KW's

     

nefitco

1:13 pm on Apr 5, 2006 (gmt 0)

10+ Year Member



I'm sure this has already been discussed so please provide a link to an existing thread if available.

>>Question: Do low volume, low CTR keyword phrases that are relevant to the Campaign impact Quality Score in AdWords? Conversely, is it better to delete the low performing KW's to improve overall Q Score of the campaign?

I've never been clear on this so your feedback would be appreciated. Thanks!

Soze

3:36 pm on Apr 5, 2006 (gmt 0)

5+ Year Member



I have low volume keywords that do well and never went inactive. quality is quality. It just depends how long it takes to prove it. 50% at 10 clicks isnt as good as %50 at 1000 clicks, but you won't be penalized for not getting volume. It will just take longer to prove your quality. In my experience, they don't hurt anything.
 

Featured Threads

Hot Threads This Week

Hot Threads This Month