Quality score and CTR

How to handle low volume relevant KW's

[nefitco]

I'm sure this has already been discussed so please provide a link to an existing thread if available.

>>Question: Do low volume, low CTR keyword phrases that are relevant to the Campaign impact Quality Score in AdWords? Conversely, is it better to delete the low performing KW's to improve overall Q Score of the campaign?

I've never been clear on this so your feedback would be appreciated. Thanks!

[Soze]

I have low volume keywords that do well and never went inactive. quality is quality. It just depends how long it takes to prove it. 50% at 10 clicks isnt as good as %50 at 1000 clicks, but you won't be penalized for not getting volume. It will just take longer to prove your quality. In my experience, they don't hurt anything.