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New Ad Type for Google Local

Local Business Ad

   
4:51 pm on Mar 31, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Last night, AdWords launched a new ad type for Google Local - Local Business Ad.

At the AdGroup level, one can create these ad types. On content match, search, and Google, they appear as a standard local ad type.

However, on local.google.com they take on special characteristics:

Ability to have a custom icon
Ability to use a 125x125 logo
Ability to control your local business data (i.e. display special phone number, ad, etc).

The requirements for adding one of these ad types is that your business must be listed in Google Local.

If you're not listed in Google local, you can add your business through the local business center (sends you a pin card in the mail), through the froogle small business center, through Google base, or through one of the local data providers that distributes your data to all of the local search sites.

One is not charged for the initial view. So, the first ad click opens up an information box on the page. If one clicks from the information box to your website, then one is charged per click.

I've often talked at Pubcon [pubcon.com] that the local search engines need to provide premium placement for local businesses to help migrate the 12-22 million small businesses in the US to the web. This is a great step that Google's taken in assisting the SME marketplace in that move.

6:18 pm on Mar 31, 2006 (gmt 0)

10+ Year Member



One is not charged for the initial view. So, the first ad click opens up an information box on the page. If one clicks from the information box to your website, then one is charged per click.

Where did you read this?

I have added this functionality to a few accounts. You get to pick your own map icon... I will let you all know how it does for us.

-bB

6:32 pm on Mar 31, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Where did you read this?

The information posted is from conversations with Google about this product.

The help section from Google is here:
[adwords.google.com...]

However, I've not gone through it yet to make sure what I've heard matches the help files.

6:40 pm on Mar 31, 2006 (gmt 0)

10+ Year Member



Your summary syncs up nicely with the Google product description/help pages.
10:57 pm on Mar 31, 2006 (gmt 0)

10+ Year Member



I heard Google was going to release a new ad type where you only pay if your ad is attached to content.

It's called Pay Per Clip!

Bah-dun-cha

11:17 pm on Mar 31, 2006 (gmt 0)

10+ Year Member



It's called Pay Per Clip!

Groan. :)

11:27 pm on Mar 31, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It's called Pay Per Clip!

I think I hear the sound of dozens of WebmasterWorld members searching for info on how to file for copyright...

Groan. :)

Well said. ;)

BTW, thanks for noticing this new feature eWhisper. I was hoping to have a few more comments to pass on to the team behind the launch - but may have to settle for Pay Per Clip. Heheh.

AWA

5:07 pm on Apr 3, 2006 (gmt 0)

10+ Year Member



Hey--- some of us have been sitting on that bandwagon for some time already [paperclipmarketing.com], LOL.
 

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