I'm new at this and Ad Word Select is driving me crazy. I work for a company that has set up 21 campaigns and in each campaign we have a handful of groups with thousends of key words. We come up with around 5,000 search terms a week, search terms that we distribute to all the major search engines. The way that we have been doing Google is by opening new groups or campaigns and put all the search terms there broad matched. We are spending over a 1,200 a day and is killing our ROI. I've been reading about adwords select, trying to reach my Google rep, with no answer no help at all...I got a paper from one person who suppose to know a lot about this and he says that ranking groups from most expensive to least expensive is the way to save money...I tried it for one big campaign and it didn't make any difference to me, by the contrary we lost position and CTR....what is the trick, what do I have to do, when I'm handling over 10,000 search tearms ?? Can somebody help me ??