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Some Basic Adword Questions

         

rampzoid

9:48 am on Mar 6, 2006 (gmt 0)

10+ Year Member



hi,
i operate a couple of eshops selling merchandise & am about to test the viability of adwords.
i have read a lot but have a few questions:

(a)is there a way to temporarily 'switch off/on' or 'suspend' my campaign say if i'm going on holiday etc - i understand there is delete/undelete - is that the same thing?

(b)for tracking - i understand you can use 'keyword ** cpc ** url' in the ad group keyword list.
using the above format is it possible to append the url with say the 'ad group name' etc or in particular the 'cost of a sale' (that will obviously vary)? - if so can you please supply example string to show required variables?

(c)can anyone report on customer feedback if any, regarding the possible intrusive affect of the required tracking code placed in say the 'thank you' page.
i am worried that some may not return due to this.

much appreciated.

Temedar

1:27 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



Concerning (a) - there is a pause/resume feature, which can stop & launch campaigns & ad groups with 1-2 clicks.

poster_boy

3:42 pm on Mar 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



(c)can anyone report on customer feedback if any, regarding the possible intrusive affect of the required tracking code placed in say the 'thank you' page.
i am worried that some may not return due to this.

I've seen no negative effect from this. But, I've also pushed it quite far down the page.

rampzoid

9:05 pm on Mar 6, 2006 (gmt 0)

10+ Year Member



hi - many thanks for your replies for (a) & (c) - anyone advise regarding question (b)in original post.