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things such as ad copy, bidding, etc.
i'm not looking for guidelines from google - more like rules of thumb from SEMs.
i've had trouble locating something along these lines on WW - anybody have a resource they can point me towards, either on WW or otherwise?
1. If the surfer knows your site already:
Put a "to do" action in the firstline, and on the second line you should say what the surfer gets when he does that action.
2. If the surfer doesn't know your site yet:
On the firstline you should put some words that actually express whats so special about your product/service.
Then on the secondline I should put a to do action, but not on the firstline when they don't know your site.
My 2 cents:
1) Put FREE in negative words if you are trying to sell something as the very first step (and I guess 99,99% of advertisers do)
2) Is there a lot of other negative words you may pay attention to in order to prereserve your funds, specially if you don't use [this kind of phrases]
3) Delete those ads in your group with noticeable lower CTR (why invest a high percentage on impressions on ads that people don't click?)
4) Try to isolate -to put them later in specific campaigns targeting just that site or a few ones that work- those sites in site targeted campaigns that work for you instead of mixing them in a whole bunch of sites (some awfull others good). It's a lot of work, I know but, with some patience you may have cheap quality clicks for long.
unfortunately, for many of us, paying $.05 per click is not even an option.
I'm sorry, but I have to disagree with this. I have one of my programs running $0.10 per click (avg $0.07) and it consistantly makes me $500 a day. This is not such a great accomplishment to some, but this is from an industry that NEEDS (by some of your standards) at least $2.00 to $3.00 per click just to get clicks. I could spend more and make a bit more, but I'd rather keep my ROI around the 300-400% mark.
It's about ad copy, and keyword list, site design.
I have one of my programs running $0.10 per click (avg $0.07) and it consistantly makes me $500 a day.
Capping yourself at a certain price is not a strategy. It's about ad copy, and keyword list, site design AND using price to your advantage.
In a thread about Google Rules of Thumb, I'd have issue with anyone suggesting specific CPCs when they don't know anybody else's industry.
Anyway I would say that advertisers should take full advantage of all the free advertising tools adwords offers. These tools have saved me uncountable hours of work.
It's funny, this is a help forum, yet everyone seems a bit pessimistic when it comes to letting people know it's possible to do things, even if it's something tough.
I was told it was impossible to sell diet pills using PPC. Well guess what? I'm making plenty of cash doing that. I have to say, it's pretty easy to make money, if you work at it. Maybe more people on the forum would be posting things like, "I achieved my short term goal" instead of "I didn't achieve my short term goal because someone told me it wasn't possible".
How EXACTLY do you work on these low-bid ads to make them work? You wite an ad, and set the bid price to 5c. It lists down at position 500, and gets no clicks. So now what?
I'm all for experimenting with ad copy, title, etc to achieve the lowest bid. But, how do you even start when an affordable bid puts you back on page ten and hence no clicks? Is it all about finding obscure keywords in the industry? Or, do you start with higher bid and then reduce it with good CTR?
Is it all about finding obscure keywords in the industry?
And you'd be very surprised how many there actually are.