Same keywords in 2 different adgroups

[lrbs]

Hi,

Can someone advice, if we can have 2 similar keywords in 2 different ad groups within the same campaign? If so, how would the keywords perform?

Also, if we can have 2 similar keywords in 2 different campaigns, how would the keywords perform?

Regards
LRBS

[Ishvec]

Hi Irbs,

In the past Iīve done it. I had the same kws in 2 differents ads. The Ads were under the same campaign, so if would search for that Kw, it would show the most relevant Ad, the Ad with a higher CTR. I thinks itīs still the same.

Regards,
Ishvec.