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tracking campaign and ad group and keyword

     
5:19 pm on Feb 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

I want to track the campaign, ad group and keyword that was clicked on my adwords.

My target url is:

http://www.example.com/ppc.html?campaign=XXXX&adgroup=YYYY&keyword=ZZZZ

From what I read somewhere I can use {keyword} in my target URL and the adwords engine will replace it with the appriopriate keyword.

what about campaign and adgroup?

5:33 pm on Feb 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There is currently no dynamic tag to insert campaign/adgroup name...Why dont you just hardcode it in the url of the ad itself?
6:08 pm on Feb 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Important note: You can use {Keyword} within the ad group's default URL, but not if your URLs are unique per keyword (if each keyword goes to a different destination).

But - as Gopi said, it is pretty easy to hardcode all the variables you mentioned in the URL.

Good luck.

2:25 am on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah I could do that I know, I just wanted to know all the possible {} available..

thanks.

8:10 pm on Feb 27, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Determines content vs search:
{ifContent:Content}{ifSearch:Search}
the :content and :search can be changed to fit your system.

{keyword} -- inserts keywords

{creative} -- inserts the ad id

{placement} -- inserts the referring webstie for site targeting campaigns

For use of Google Analytics, here's one of my typical URL strings:
http://www.example.com/?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative}utm_campaign=AdGroup&Network={ifContent:Content}{ifSearch:Search}&SiteTarget={placement}

11:33 pm on Feb 27, 2006 (gmt 0)

10+ Year Member



eWhisper, how do you distinguish between "Google Search" & the "Search Network"?
1:49 pm on Feb 28, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Google search only comes from Google.com, so you can parse out everything from the ifSearch variable above to Google.com and non Google.com.

Every other site (including Google Local, Froogle, etc) that passes the search parameter is part of the search network.

 

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