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I'm a long-term adwords user, and have never had this problem before. I added two new ad groups to an existing campaign (that has been running for about 8 months now), each with 300-400 keywords/phrases.
18 hourse or so later, my ads are still not showing for any of those keywords. I've checked my account for any disapproved ads, and there aren't any. I've also used the "Ads Diagnostic Tool" to check a couple dozen different keywords, only to get the response "You have no ads that match the search term [widgets]"
Now, I've even tried setting all the bids to $10 each (in an area where the top bids are generally less than $.50), and STILL have been unable to ascertain why my ads for those keywords refuse to show.
I was able to use those keywords before, as long as I didn't use the trademarked term anywhere in my ad. But now I can not even bid on the trademarked terms at all.
Aprox. 3 weeks ago I started a new AdWords account in my AdWords My Client Center.
I created a campaign and adgroup but they still haven't started running untill today!
I contacted Google AdWords via their new Chat support (LivePerson chat) and they told me the adgroup wasn't reviewed yet and it would happen soon. It's one week later now and the campaign still isn't running...
I whish I made millions :)
Actually Google makes more profit from my stuff than I do. And it's been more than a couple of days. I put up new ads over a week ago, that are still not running. That along with their new script and rule changes have caused my new spending to come to a hault. That's a lot of money lost for me - but even more lost for them.
Given I sometimes tweak AdWord campaigns late at night, I just double checked to make sure that I hadn't incoherently entered potentially problematic keywords such as "how to destroy the world" etc, etc.
My keywords would likely be judged by any resonable person to be boring if not outright mundane in nature, and certainly not "sensitive" or "illegal".
In any event, I suppose we're all at the mercy of a "review process" whose scope and timeframe is beyond our control.
At some level, this reminds me not to ignore other means of traffic generation, if nothing else so as to have a diversified traffic stream and not be overly subservient to AdWords.
[edited by: mona at 8:45 pm (utc) on Feb. 13, 2006]
[edit reason] language [/edit]