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Ads not showings after over 18 hours?

Added a few hundred keywords that refuse to show up...

4:05 pm on Feb 10, 2006 (gmt 0)

10+ Year Member

Hello all,

I'm a long-term adwords user, and have never had this problem before. I added two new ad groups to an existing campaign (that has been running for about 8 months now), each with 300-400 keywords/phrases.

18 hourse or so later, my ads are still not showing for any of those keywords. I've checked my account for any disapproved ads, and there aren't any. I've also used the "Ads Diagnostic Tool" to check a couple dozen different keywords, only to get the response "You have no ads that match the search term [widgets]"

Now, I've even tried setting all the bids to $10 each (in an area where the top bids are generally less than $.50), and STILL have been unable to ascertain why my ads for those keywords refuse to show.

Any ideas?

7:13 pm on Feb 10, 2006 (gmt 0)

10+ Year Member

I encounter the same problem. However, it's not 18 hours but 8 or 9 days for me. And yes, I've double-checked the budget, the bids, etc. and my keywords are not the 'sensitive' ones.
8:02 pm on Feb 10, 2006 (gmt 0)

5+ Year Member

Are you using any trademarked terms in your keyword list? I just found out yesterday, that I could no longer use any of my trademarked terms in my keyword list if they were targetting anywhere but the US and Canada.

I was able to use those keywords before, as long as I didn't use the trademarked term anywhere in my ad. But now I can not even bid on the trademarked terms at all.

9:00 pm on Feb 10, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Same for me; I set up new campaigns or new adgroups in existing campaigns. For the past 2 weeks ads show up only after about 3-4 days and in some cases it takes more than a week before the ads start showing.
Double checked all the keywords on sensitive or trademarked stuff but found nothing. More than just a few Adwords users have been complaining about this for the past weeks. I use Adwords for about 6 months now.
5:40 am on Feb 11, 2006 (gmt 0)

10+ Year Member

venrooy - no, I'm not using any trademarked terms.
5:49 am on Feb 11, 2006 (gmt 0)

5+ Year Member

I am noticing that a lot more of my ads are triggering live reviews. I wonder if they are being overwhelmed with lawsuits or if they just have some new code in place that is being over protective.

I wonder if it has anything to do with the US govt. trying to look over their shoulder.

12:36 pm on Feb 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

i think your ads are on review - this can happen when a ceratin keyword is flagged by g.

Email support and you should have your account running within 48 hours.

and yes even when ads are showing as active - they actually are in-active in this case.

6:05 pm on Feb 12, 2006 (gmt 0)

5+ Year Member

I agree with adam. These "account reviews" have been hitting everyone lately. Lots of publishers I know have been using the same keywords for years, and as little as removing one of the poorly performing keywords can send you into an "account review" which can take MULTIPLE days, if not weeks. Google will absolutely 100% try to blame it on you directly or indirectly in my experience. It's getting quite ridiculous actually. Between just the publishers I know, I can account for 5 figure+ losses for google in money they could have brought through if it wasn't for these account reviews. Sure, maybe they do help sometimes, but I would bet the farm that the majority are completely un-necessary. Especially when they slow an account down for days and then try to tell you it's something you are doing wrong with your account as far as bidding etc.
8:42 pm on Feb 12, 2006 (gmt 0)

5+ Year Member

Yes, the same for me as well. I have emailed Google two times and have not received a reply. I think there must be some problem in the Googleplex.
9:58 pm on Feb 12, 2006 (gmt 0)

5+ Year Member

I can account for a 5 figure loss just from my account alone. There are definately some rule changes - or some script changes going on. Hopefully it will iron itself out soon - it usually does.
6:23 am on Feb 13, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

"I can account for a 5 figure loss just from my account alone"

Cause your account is under review for a couple of days? You must be making millions Ven!
If my ads don't show for a day i'll skip the mayo on my fries;-)

11:00 am on Feb 13, 2006 (gmt 0)

10+ Year Member


Aprox. 3 weeks ago I started a new AdWords account in my AdWords My Client Center.

I created a campaign and adgroup but they still haven't started running untill today!

I contacted Google AdWords via their new Chat support (LivePerson chat) and they told me the adgroup wasn't reviewed yet and it would happen soon. It's one week later now and the campaign still isn't running...

Best Regards,

11:01 am on Feb 13, 2006 (gmt 0)

5+ Year Member

I miss the good old day...when ads would go live within 24 hours, when google support replied with 24 hours too(except on weekends). Now even after writing twice I still have to wait to get a response.
1:09 pm on Feb 13, 2006 (gmt 0)

5+ Year Member

"Cause your account is under review for a couple of days? You must be making millions Ven!
If my ads don't show for a day i'll skip the mayo on my fries;-)"

I whish I made millions :)

Actually Google makes more profit from my stuff than I do. And it's been more than a couple of days. I put up new ads over a week ago, that are still not running. That along with their new script and rule changes have caused my new spending to come to a hault. That's a lot of money lost for me - but even more lost for them.

7:23 pm on Feb 13, 2006 (gmt 0)

5+ Year Member

For what it's worth, I've also experienced the same situation since late last week with the keywords in question appearing as "active" but suspiciously lacking in the way of impressions (let alone click throughs).

Given I sometimes tweak AdWord campaigns late at night, I just double checked to make sure that I hadn't incoherently entered potentially problematic keywords such as "how to destroy the world" etc, etc.

My keywords would likely be judged by any resonable person to be boring if not outright mundane in nature, and certainly not "sensitive" or "illegal".

In any event, I suppose we're all at the mercy of a "review process" whose scope and timeframe is beyond our control.

At some level, this reminds me not to ignore other means of traffic generation, if nothing else so as to have a diversified traffic stream and not be overly subservient to AdWords.

[edited by: mona at 8:45 pm (utc) on Feb. 13, 2006]
[edit reason] language [/edit]


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