Welcome to WebmasterWorld Guest from 184.72.177.182

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Google & MapQuest form keyword deal

MapQuest Visitors requesting maps etc now see targeted offers

     
7:37 pm on Jun 23, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 11, 2002
posts:42
votes: 0


In a new deal Google provides keyword ads to Mapquest.

Visitors to MapQuest requesting maps or driving directions now see offers for further information in six categories, such as hotels, resorts and real estate. Each category links to a page of eight paid listings from Google's AdWords program.

...more in this article:
[internetnews.com...]

7:42 pm on June 23, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 4, 2000
posts:3468
votes: 0


Here is a link to the Google Press Release [google.com]
7:15 am on July 16, 2003 (gmt 0)

Moderator from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:11309
votes: 163


A client reports he's starting to notice "quite a few daily referrals from MapQuest." Too soon to say whether these are converting. He is tracking it.

Visitors... now see offers for further information in six categories, such as hotels, resorts and real estate...

Anyone know what those six categories are? We're trying to figure out what searches trigger the referrals.

4:37 pm on July 23, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 11, 2002
posts:42
votes: 0


Google provides ads to Weather.com also:
[internetnews.com...]

The Weather.com deal is similar to a partnerships Google has signed with AOL-owned MapQuest and Switchboard. Mapquest returns listings using Google's AdWords, matching up the city searched with one of six category keywords like hotels and real estate. Switchboard, an online directory, uses AdSense to match paid listing with local content.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members