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Google Traffic Estimation

Is adwords estimate accurate?



7:59 am on May 27, 2002 (gmt 0)

WebmasterWorld Senior Member crobb305 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Has anyone determined how well the Adwords Keyword estimation correlates to actual traffic for a #5 or higher ranking? For example, if I am ranked #3 for a phrase that Google Adwords says will have 3,000 impressions per day, what fraction of that might I really expect in terms of traffic? I imagine a significant inflation occurs with these estimations from webmasters searching the terms to determine their ranking.



8:36 am on May 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The estimation for single keyword's is quite exact. However, forget about the estimation for phrases with more than 1 keyword.

AFAIK google mixes the estimation for keyword 1 and keyword 2 following any algo.

I recently booked a phrase "thisnthat software". Google estimates around 200 searches / day. Reallity is less than 2 searches a week!

I hardly miss a better estimation for phrases!


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