Campaign Versus Adgroups - Budget optimiser

adwords, campaign Versus Adgroups - Budget optimiser

[tibo80]

Hi All,

I am new to PPC and I am taking over an existing campaign.I would need advices on what would be the most efficient.

The company I am working for has 20 products for sale whithin a same category and a general budget of £3000 per month

option 1 - 1 campaign including 30 different products with budget optimizer enabled

option 2 - 1 campaign including 30 different products with manual budget

option 3 - 30 different campaigns including one adgroup/product by campaign with budget optimizer enabled

option 4 - 30 different campaigns including one adgroup/product by campaign with manual budget

Thanks for your help!

[Wbs_Stt]

I would create one campaign with the BO, then under the campaign have an Ad Group for each, this way you can have your words organized and its cleaner to look at and report on.

[tibo80]

Thanks for your reply!

The problem in doing that way, is that I have some products more popular that others.

Therefore, they would take the biggest part of the daily budget, and then my other ads don't get advertised.

Any comments?