First on my list is choosing the PPC vendor. How do you folks rate their coverage when considering the UK market (widget selling) when compared to eSpotting. One or the other or would you advocate both due to different coverage.
Having never set up an adwords campaign I would be worried about getting lame traffic due to presenting my ads to the non domestic market. Is it possible to geo target my ads and a question I have often wondered is how can you stop competitor scumbags clicking just to cost you money, do adwords offer any advice.
Cheers
>>> Is it possible to geo target my ad
Yes - you can. That's the first thing you will be asked to do before you start your campaign - select the countries where you want your ads to be shown.
>>> how can you stop competitor scumbags clicking just to cost you money
I have been with AdWords for a long long time and I haven't heard about any advertisers complain about click fraud. In my opinion, your competitors have better work to do than click on your ads.
>>> why should I use adwords compared to others
[adwords.google.com...]