Newbie Questions

Questions regardings Ad words and Google listing

[shoesdeals]

Hi to all,

I've just started with adwords, and because our niche market and limited budget I only put a few words. My first question is in your experience how many words are needed to have a decent amount off traffic that to better expose the site?

How can you rank better in the listings, does it has something to with adWords positioning or it's a completely different matter?

Again from your experience if you a niche market, it is advisable to add more generic words, that bring traffic not intended for your market, as a way to get more potential clients?

Thank you for your time,

[awall19]

The number of words is irrelevant. The quality of words and the quality of listing are important. You should choose words that are greater than just one word. True you may sell "dogs", but they may be "hot dogs" or "german shepards".

If you have a regional based business you can actually save money by stating the region of service in your listing.

You also can have multiple listings for the same word and multiple words for the same listing. Make multiple very specific querries and if you are still unsure visit the keyword sandbox!

[SEO practioner]

thanks awall