Does anyone have any experience using Googles Cross-channel conversion tracking for other ppc engines and media types? What are the benefits (other than cost) of this compared to using something like AtlasOnePoint?
Dogza
7:53 pm on Dec 8, 2005 (gmt 0)
It has worked well for us. It doesn't really give you much information, just the % of conversion. For quick check-ups on how well your PPC accounts are converting, it works great. If you are looking for detail though, you'll need to use another program.
