Revenue tracks keywords in alphabetical order

Scary coincidence or what?

[anallawalla]

Can anyone beat this coincidence in Adwords rankings.

I am tracking Adwords performance by measuring (net) sales conversions, (revenue - advertising cost) e.g.

Amazing Widgets $500
Blue Widgets $450
Cerise Widgets $150
Dumb Widgets $45
Eerie Widgets -$20
etc
Rainbow Widgets -$400

In this particular campaign, I have 18 (repeat 18) Ad Groups and each successive one of them performs progressively worse than the previous one. Not one is out of step.

Should I change all keywords to AAAAAmazing Aardvark Aidgets? :)

- Ash

[Robert Scott]

My results are similar. I started with more popular keywords and worked my way down to less popular ones, which explains the results in my case.

[Marketing Guy]

Well obviously someone would buy Amazing Widgets over Dumb ones! ;)

Scott