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AdWords when I am the #1 search result

Is it worth it?

6:22 am on Dec 6, 2005 (gmt 0)

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I noticed something interesting looking at my AdWords statistics today. On a few keywords where my site is the #1 search result in Google I get a very high CTR and pay a very low CPC for my ads running on that keyword.

For awhile I thought I should shut off these ads. Now I am not so sure. I was already the #1 search result but somehow surfers are clicking the ad. Would they have clicked an ad anyway? In other words, would they be visitors I would not have received without my ad?

If I were paying more for these clicks I'd probably shut them off, but I am getting them for about half of what it costs me.


2:31 pm on Dec 6, 2005 (gmt 0)

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Since a year my way of searching on google has changed.

When I'm looking for a product to buy, I don't even look to the normal results anymore, only to the ads, hoping for better quality information and prices.

3:04 pm on Dec 6, 2005 (gmt 0)

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I'd leave them running, especially if you are getting the cheap clicks. You will build up a history that newcomers will have a hard time competing with for your spot. Also, you may be #1 for the organic search NOW but your only one algo tweak away from #345369!


4:40 pm on Dec 6, 2005 (gmt 0)

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Also, being number 1 on both organic and sponsored may reinforce to users that your site is the authority for that particular keyword phrase. This could result in increased CTR (hopefully on your organic listing).


6:43 pm on Dec 6, 2005 (gmt 0)

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Dual coverage has offered my clients a significant advantage. Upwards of 40% lift in traffic at an ROI that's well worth it.
7:27 pm on Dec 6, 2005 (gmt 0)


WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I have always found the more real estate you can cover on the page, the better

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