So I start a new campaign today and check back a few hours later. Dang, one of my phrases has 400+ impressions but only a few 3 cent clicks. Three cent clicks. That works for me but 3 out of 400+ impressions is not good. Bad things are going to happen.
I delete that keyword, set up a new adgroup with a more focused ad and then the minimum cost to activate went to $5.00! From 3 cents. I thought I was improving searcher relevance and the potential CTR. No way I'm paying 5.00 for this word.
My question then is how should I handle this situation when it happens again. Obviously I did it wrong. How are we to handle a well searched keyword phrase when the ctr is bad? If it's not to isolate it with a more targeted ad then just what are we supposed to do?
the only thing you can do is monitor your ctr closely the first 24 to 48 hours and keep changing your ad in hopes to keep your ctr high enough to keep your cost per click low
of course some things you do to keep ctr high will also gather you traffic that won't convert, so you really need to know your ad copy and it's conversion rates well before rolling out additional campaigns / ads
unless you just let the market do what it will and figure your time and effort is best spent elsewhere
