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Renaming adgroups

     
11:01 am on Oct 31, 2005 (gmt 0)

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If I rename an Adgroup, will I lose the historical stats associated with it? Will it affect anything at all, like resetting the Adgroup as though it was starting from scratch again?
1:07 pm on Oct 31, 2005 (gmt 0)

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I renamed some of my ad groups on Friday and the rest on Sunday - and I have not seen any ill effects on traffic or performance thus far.

-bB

1:21 pm on Oct 31, 2005 (gmt 0)

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And I presume you retain the history of stats but just with the new name?
2:47 pm on Oct 31, 2005 (gmt 0)

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I just ran a daily ad group report for the last week and I have all the data both pre and post change.

-bB

8:44 pm on Oct 31, 2005 (gmt 0)

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From what I can tell, AdGroup names and Campaign names are purely cosmetic. They simply for organization purposes. Should have no effect either way.