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Renaming adgroups

     

Jon12345

11:01 am on Oct 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If I rename an Adgroup, will I lose the historical stats associated with it? Will it affect anything at all, like resetting the Adgroup as though it was starting from scratch again?

bostonBeans

1:07 pm on Oct 31, 2005 (gmt 0)

10+ Year Member



I renamed some of my ad groups on Friday and the rest on Sunday - and I have not seen any ill effects on traffic or performance thus far.

-bB

Jon12345

1:21 pm on Oct 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And I presume you retain the history of stats but just with the new name?

bostonBeans

2:47 pm on Oct 31, 2005 (gmt 0)

10+ Year Member



I just ran a daily ad group report for the last week and I have all the data both pre and post change.

-bB

ScottG13

8:44 pm on Oct 31, 2005 (gmt 0)

10+ Year Member



From what I can tell, AdGroup names and Campaign names are purely cosmetic. They simply for organization purposes. Should have no effect either way.