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I don't have a big issue with it though, assuming that the Premium listing is clearly distinguished as NOT being a search return. The problem I have is that the Premium coloration for me on some searches looks a bit suspect... is it getting closer and closer to white.. or is it my eyes?
Maybe the latter, but I will be looking VERY closely at the apparent merge of the adverts into the true returns over the coming weeks/months. I can't believe that Google would be so stupid, but you never know in this game.