1.The cheap keywords have to be related to your high paying keyword content .
2.If not Google might pull your ads for unrelated ads/content
3.You have give visitors to your landing page very little other option than clicking on your adsense ads otherwise you might loose a lot of money.
I hope this helps.
3.You have give visitors to your landing page very little other option than clicking on your adsense ads otherwise you might loose a lot of money.
Do that and you will be booted.
The AdWords /AdSense formula is very difficult if not impossible for 95% (99%?) of webmasters to accomplish.
You would need a CTR of more than 10% consistently with a 5¢ keyword, a $2 minimum keyword and no smart pricing to make this work. It just doesn't work that way. In order to get the relevancy you would need to be bidding on the high priced keywords.
Let's assume I know of a keyword that averages me about $1.50 per click. If I can sell an adword for 5c, then:
30 clicks * 5c = $1.50
So if I have just ONE click through my adsense, I break even. If I get two and up, it's profit.
It started out pretty easy. $1 adwords and get $4 Adsense.
Since the Adwords pricing changes several weeks ago it has become more difficult. Many days it is $1 adwords and get $2 adsense.
You gotta have a topic with >$1 EPCs generally.
Topic has to have lots of 2, 3 & 4 word phrases to work with. Its typical for me to throw 10,000 keyword phrases on the ad campaigns and see what gets the impressions. I eat and sleep with the thesaurus and the squiggle (~) searches on Google.
Don't attempt to cheat with dead end pages or sneaky tricks, advertise related subjects with internal linking - the more the user sees the more likely something will interest them.
You have to really work on ad text and page text otherwise your minimum bids will be too high - get the words right and you can pay 10cents for the 4th slot where the other guy is paying $2 for the 1st slot.
If you are doing this with a regurge directory or purely scraper site then you can kiss mi ...