google ad with 190 characters

did anyone notice?

[mlalex]

I found a google ad in google main serp with 190 characters in the text apart from the title and display url.

this is the ad:

<longer ad than usual 95 characters removed>

search term : google adwords billing

what is this?

[edited by: eWhisper at 12:42 pm (utc) on Sep. 30, 2005]
[edit reason] See Forum Charter. Please don't copy ads. [/edit]

[CygnusX1]

I hope this is something I can do as well. I like having more characters.

[ronmcd]

Its just a test by google, they contacted selected advertisers and asked them to try this format for testing purposes.

[mlalex]

it is a whole webpage there!

This way ads will fill the whole right side of search page.

more is always good.

[netmeg]

They contacted me to try it, and I submitted one ad, but I never heard back whether it was accepted, or running, or what - nothing shows up in my account about it, and I've never seen it actually on google. Email requests for follow up have been ignored. Dunno what's up with all that.

[mhhfive]

actually the new test limit it 200 characters....

do a blog search for [200 characters in adwords]...

[Syzygy]

Give or take a few, roughly the same amount of characters as an 'organic' listing?

Syzygy

[SFReader]

While that longer copy stands out from the shorter ads above and below it, it would result in my paying less attention to the ads. It is to long to quickly scan.

Perhaps Google will start charging by the character.