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google ad with 190 characters

did anyone notice?

   
5:38 am on Sep 30, 2005 (gmt 0)

10+ Year Member



I found a google ad in google main serp with 190 characters in the text apart from the title and display url.

this is the ad:

<longer ad than usual 95 characters removed>

search term : google adwords billing

what is this?

[edited by: eWhisper at 12:42 pm (utc) on Sep. 30, 2005]
[edit reason] See Forum Charter. Please don't copy ads. [/edit]

9:19 am on Sep 30, 2005 (gmt 0)

10+ Year Member



I hope this is something I can do as well. I like having more characters.
11:48 am on Sep 30, 2005 (gmt 0)

10+ Year Member



Its just a test by google, they contacted selected advertisers and asked them to try this format for testing purposes.
3:03 pm on Sep 30, 2005 (gmt 0)

10+ Year Member



it is a whole webpage there!

This way ads will fill the whole right side of search page.

more is always good.

4:24 pm on Sep 30, 2005 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



They contacted me to try it, and I submitted one ad, but I never heard back whether it was accepted, or running, or what - nothing shows up in my account about it, and I've never seen it actually on google. Email requests for follow up have been ignored. Dunno what's up with all that.
8:51 pm on Sep 30, 2005 (gmt 0)

10+ Year Member



actually the new test limit it 200 characters....

do a blog search for [200 characters in adwords]...

9:58 pm on Sep 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Give or take a few, roughly the same amount of characters as an 'organic' listing?

Syzygy

9:54 pm on Oct 5, 2005 (gmt 0)

5+ Year Member



While that longer copy stands out from the shorter ads above and below it, it would result in my paying less attention to the ads. It is to long to quickly scan.

Perhaps Google will start charging by the character.