How Google determine how AD will be in the Main SERP?

if i pay more i will be listed?

[Josecito]

hey guys, how can i put my AD in the Main Google SERP?

i have a few keys without competence, and i want to get listed in the main SERP instead the right column,

[mlalex]

you mean on the blue?

raise your bid to the recommended cpc & recommended budget.

[ronmcd]

Do you mean the blue ads above the main SERPS, or the actual main SERPS themselves?

Assuming you mean the blue ads at the top you dont have to do anything different but I think you have to be paying quite a lot for each click and getting lots of clicks also before your ad will move from the right side to the top. If your keyword isnt searched for very often I suspect it wont happen, but I could be wrong.

[Josecito]

yes guys, i was saying in the blue...

Thanks