Dynamic titles question

Trademark violation concern

[millie]

One of our competitor's ads is showing up P1 for our company name. I'm not sure if they're deliberately targeting our company name as one of their kws though.

Here's the situation:

The company name consists of two words. A general word as the second word, eg: "widgets". But the use of the first word makes it clearly our company name and cannot be considered generic at all. eg: "Eric's Widgets".

They come up for "Eric's Widgets" but they also come up for just "Widgets". They're using dynamic titles so their ads show up as "Need Eric's Widgets?" or "Need Widgets?"

The question is, with dynamic titles do they only display if the full kw phrase is in their kw list or is it enough to do broad match on "widgets" in order to show up for "Eric's Widgets"?

Thanks in advance,
Millie

[inasisi]

If your company's name is trade marked, send a note to Google stating your claim to the trade mark. Then Google will force your competitor to change the ad to remove your company's name. The ad might still show when a user searches for your company name but it will not contain your company's name.

[millie]

Thanks, I will contact Google but want to understand the situation a bit more.

Are you able to help me with my original question? I've set up a trial trying to replicate what they are doing and it looks like they must have our company name in their keyword list as I can't get my test ad to show for our company name if I only have "widgets" in my kw list.

Does this sound right? I want to be sure before I start throwing my weight around!

Thanks

[PCInk]

I think they must have your name in their keyword list.

Dynamic titles on standard accounts use the keyword the advertiser chose, not the query string entered into the Google search box. Ebay and other companies may have other deals with Google.

[millie]

Thank you for your help