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Changes in Broad Match/Expanded Match

Has the Broad Match system changed also?

11:46 am on Aug 30, 2005 (gmt 0)

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Along with all the changes in the keyword system, has Adwords changed how Broad Match worked? I noticed today that the "expanded matching" part of Broad Match, according to Google, for a term like "tennis shoes," would now trigger my ad for substitute words, such as "sneakers." I did not realize in the past that expanded match was so liberal -- I thought at the very least that the search term would have to include the original keywords, such as "tennis shoes." Is this new, or has it always been this way?
12:14 pm on Aug 30, 2005 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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It started October 1st, 2003.

Google AdWords Expanded Match FAQ: