Has anybody noticed the ** 0.1 after your KW?

[katdadi]

Whats up with the ** 0.1 after your KW in edit page?

[FromRocky]

At the bottom of the edit page, there is a footnote:

Want more control? Set optional individual CPCs and destination URLs for each keyword in this ad group. [more info]
Example: keyword**0.25**http://www.yoururl.com/xyz

Thus, keyword **0.1 means the maximum CPC for this keyword is $0.1 (or any currency you're using)

[inbound]

You will see this if you have used the Tool to change your CPC, it's the way that an ad with a different CPC from the Group CPC is tracked.

It can be a pain as it seems to over-ride the group CPC, say you have the scenario where you set CPC at 5c using KEYWORD ** 0.05 then use the tool after a few days to increas inactive keywords to 10c, you now have some with ** 0.1 and some with ** 0.05. If you decide to put the group CPC up to 10c without changing the **0.05's you will not have put the CPC up, the 0.05 will apply.

As such I'd suggest checking your keyword lists after a group CPC change