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Deleting ads Vs. Pausing ads

What's the benefit or difference?

         

hannamyluv

2:38 pm on May 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have long wondered this so I thought I would throw it out to see if anyone else had any other insight.

On adwords, is there really a difference between deleting an ad and pausing it? If so, what is it exactly?

If I pause an ad, it stops showing on their network and I can resume it any time I like. If I delete an ad, it stops showing on their network and I can undelete it any time I like. For both, all the stats seem to stay.

The only differences I can see are that if you pause an ad you can still see it in the hide all deleted ads ads mode (which is default). If you delete an ad, you make room in your adgroup if it is full.

Are there others?

hanewich

3:23 pm on May 19, 2003 (gmt 0)

10+ Year Member



I wasn't aware that you could undelete, thanks. If you delete an ad, and hide it, does it stay forever, or get cleared out after a certain amount of time?