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Open Request to Google AdWords Technical Planning

Leave it alone!



10:51 am on Jul 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

In the last 2 weeks not one day has gone by where we have not had to call Google reps re a new technical problem on either a new or existing client account.

I understand some changes have been made recently by the technical team but seriously, could they actually think through the implications of what they're doing first and maybe post "updated news or system improvements" somewhere so as their clients actually know what's going on?

Example 1
We often use a title such as the following:
{KeyWord:Cheap New Default Headers}?
with the "?" NOT included in the 25 character limit.

Why? Because we were told we could by someone very knowledgable in Google. This has worked fine for ever.

Some genius recently decided however this was a bad idea and to now include the "?" IN the 25 char limit.

So now our titles are showing up as "Cheap New Default..."
Yes - with "..." at the end of the ad titles.

This means we've got to spend days going through several hundred thousand (no joking) ad creatives and adjust them all as they were all created in the above fashion as previously instructed. Very helpful.

Example 2
Last week we created a new US account and separately, a new UK account for 2 different clients.

We uploaded 40,000 KWs to the US account - no problem.
We uploaded 20,000 KWs to the UK account - big problem.

We rang up and were told that "the KW limit is now 15,000 on new accounts" rather than the old 50,000 which was fine until approx 2 weeks ago.

I understand why this was done - but why could we upload 40,000 to the brand new US account and not to the UK account? Trust me, there is no logical reason why we could do one but not the other.

Dear Adwords Techies
You can over-improve things. Please post system improvements/changes somewhere on a regular basis so as we don't have to waste days trying to figure out what you've done to "improve the experience".

If it's any extra encouragement, not one of the very good reps we've spoken to has been able to answer our recent stream of Questions very readily - They've had to keep asking the "technical team" - What a waste of your time and ours!

If you make "system improvements", you're going to tell people anyway, so why not just post details of what you've done & you'll save yourself hours of time-wasting?

This would seem to be far smarter than having random punters (who may or may not know something) coming on to WW and hassling AWA who does a very good job under difficult circumstances. We're not looking for natural Algo secrets...


12:08 pm on Jul 12, 2005 (gmt 0)

10+ Year Member

Please post system improvements/changes somewhere on a regular basis so as we don't have to waste days trying to figure out what you've done to "improve the experience".

Just one big YES.


1:41 pm on Jul 12, 2005 (gmt 0)

10+ Year Member

Somehow Adwords seems to have problems in the UK

Our UK account is down for a couple days. Our US account is running fine. Customer support told us, that the Adwords technical team is working on it. We have lost about US$9000 so far...and spend about US$5000 less in advertising.

Everything is supposed to be fine today....but it seems not!


3:35 pm on Jul 12, 2005 (gmt 0)

10+ Year Member

I am also having this same problem with quite a few clients of mine. Our ads are either no showing up in the correct positions or not showing up at all. The advertising costs are way down and so are the sales.

When I spoke with a rep, they just think it's something on our office network. They are telling me they haven't heard anything lately about it. If it was an office problem, we wouldn't see the the low advertising costs and sales in the past 3 weeks.

Anyone have any close solutions to this problem.


5:00 pm on Jul 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

>>>haven't heard anything lately about it
Wholesale technical changes lately - (about 10 days / 2 weeks ago I believe)


7:01 pm on Jul 12, 2005 (gmt 0)

10+ Year Member

i agree totally, they need to figure this out. we spend over 4,000 dollars a day with adwords, and it seems there system changes or goes down unexpectedly all the time. for example, when u spend a decent amount of money, adwords is supposed to hit the biller every time your account hits 500 dollars. granted, sometimes its more cause of the traffic flowing, or whatever, BUT, there biller, in the last 2 months, gets wacked, and will forget to collect till it racks like 5 grand, lol. thus, causing our credit card we use for accts, to drop, cause it has a daily charge limit. yea, try calling your bank to argue a 5,000 spend limit per day, cause google cant seem to get the biller right. yet, they dont tell u anything about this issue, until your card drops, or you see that your account has accrued 5 grand.


8:07 pm on Jul 12, 2005 (gmt 0)

10+ Year Member

For the most part, I don't see improvements in these enhancements either. Impressions have dropped across the board for me since June 16th. I made no changes of importance to my end that would explain this. I'm talking about a wide range of sectors here to for my ads so it doesn't appear to be seasonal.

The new interface for entering a new AdGroup lost functionality. If you put an http at the start of your ad, you have a non-functioning ad. That should be an easy thing to check. I had an ad running 2 weeks like that.

Another ad (my mistake) was resolving to a 404 for a similar length of time. Why doesn't the approval process catch these things, let alone an automated check when you finalize the ad?

At times when you are entering a new AdGroup, it's hard to tell what it is that you started in the event you get distracted.

Then the keyword list displayed at the end looks ameteurish and useless to try to read.

A lot more "we can't figure out why your ad didn't display" from the Ads Diagnostic tool.

Also, more "we cannot process your changes, try later" than I was used to seeing.

I've used multiple PCs too so as to rule out somehthing at my end. I'm in someone's house and I say, "Can I try something at your PC?".

This is just the stuff that we see and it's off the top of my head.

I can just imagine what the behind-the-scenes stuff is like!

Google, please bring AdWords back to the way it was in late May, very early June!



8:26 pm on Jul 12, 2005 (gmt 0)

10+ Year Member

Adwords has been dropping changes made to my keywords and keyword urls this last couple of weeks. Makes one think their going crazy - "I know that widget url was in the import".

and the billing is driving me crazy too - 900 here 10k here and I wont know that something is wrong until it stops (which like clockwork is normally 5pm friday on a three day weekend).

My non computer using boss said to fire my google ad team since they couldnt do their job. I just said umm ok sure will do. :-)


7:57 pm on Jul 13, 2005 (gmt 0)

10+ Year Member

Johnser - I hear you bro,

Not being big enough fry to call G, we have to resort to email. Looks like G prefers to build a bureaucracy in the misinformed belief that they'll not have to deal with plebs like us (our company calls them: "clients") in an attempt to save money. We have had to field the same objections over and over and over again when making the slightest modification to ads.

G - consultancy advice you should be paying for:
1. Make a note on clients accounts to prevent you from making the same stupid mistakes over and over again.
2. Visit the client site first - this will resolve a great deal of your objections, and both of our time.
3. Stop your knee-jerk bureaucratic autoresponses - or at least develop checks to prevent your high level of errors. You're pissing clients off and chasing them away. Is it really your intention to create badwill and negative PR?

There, feeling better - anyone want my soap box?


9:11 am on Jul 14, 2005 (gmt 0)

10+ Year Member

When adding a keyword:

[widget series 1 - 3 tegdiw]

Negative keyword should be on a separate line

Another new feature. Until very recently I could use a hyphen. Wonder how the existing keywords with such will be handled?



8:02 pm on Jul 14, 2005 (gmt 0)

You know, I'm starting to feel grateful that the three accounts I have anything to do with are totally nuked. For a few days there I held out a bit of hope, but that can drive you crazy in the end.

I can see the real problem is scalability. Google simply doesn't scale.

The commercial listings in the organic serps were destroyed, presumably, to drive business to the right of the page. But Adwords cannot cope.

I ask you. A 15k limit on keywords? Cut and paste rubbish? Campaigns that took months of person hours destroyed on a whim?

These people are not serious about business.

I thought I had seen everything that could possibly go wrong with an Adwords account go wrong with those accounts in the first three days. But no. That was just a prelude.

I think it was a kind of self preservation instinct that caused me to cease trying to sort it out after three days of trying and just read the forums. I feel sorry for anyone who still has any hope regarding Adwords, or even Google in general. Its a disaster.

Had I actually spent the last two weeks trying to fix the accounts I'd have gone bonkers. There isn't just one problem, theres problem piled on problem piled on a big pile of problems and they *all appear to be different problems*.

No one company can have this many problems!

We tried setting up brand new accounts. Adwords won't have that either. So, we grabbed what is in fact some very useful data, all in all, from our stats. And we are doing other stuff entirely with it.

When Google finally decides to run a business, I'm sure they'll let us know.



8:41 pm on Jul 14, 2005 (gmt 0)

10+ Year Member

Google, please bring AdWords back to the way it was in late May, very early June!

{KeyWord:Cheap New Default Headers}?
with the "?" NOT included in the 25 character limit.

Please post system improvements/changes somewhere on a regular basis so as we don't have to waste days trying to figure out what you've done to "improve the experience".

YES... YES... YES...

PLUS, Google needs to realize that there are SEM firms out there managing MANY PPC accounts and take that into consideration when making these changes.


4:03 am on Jul 19, 2005 (gmt 0)

10+ Year Member

Their corporate policy seems to have always been:

"Admit to nothing".

If they don't admit anything, they're less likely to be sued.

Their Adwords system has loads of problems that they never acknowledge publicly, and privately you usually just get "our tech staff are will investigate it".

Despite the supposed ideals of their founders, Google operates like they are behind the old Iron Curtain.


9:54 am on Jul 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Looks like someone's prayers have been answered:



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