What's a good number of keywords to come up with? (I know this should be as many as possible, but how many is this? how many phrases, keywords, and etc?)
What's a good budget to start with? I know I should test them first and see if they're worth going all out on, so what's a good testing budget? I'm just a college student with limited funds?
Thanks for your help!
Your budget will depend on your niche. If you're selling auto insurance, $500 a day probably doesn't go far. If you're selling ebooks on how to cut your lawn, $50 a day is probably pretty good. Set it at whatever you're comfortable with.
Your bid amounts should give you a good indication as well. If you're having to bid $5 per click you're only going to get 10 clicks for $50 daily max - not enough to do anything. If you've got 10 cent traffic, then a max daily of $50 will give you lots of traffic to play with.
You should be able to make this profitable fast, if you do the work. After a couple of weeks with the right ads in place on the right keywords it's just a matter of cashflow as to how much you spend - the more you spend the more profitable you become.
What's a good number of keywords to come up with?
As many as you can come up with.
Keep the good ones (obvious :-)). Dump the non-performing ones (just as obvious :-)). When you've taken stock on the account after a period of time that suits you, find more kw's and try those...
What's a good budget to start with?
You won't know that until you've got your keywords sorted. However, you can always look in your wallet.. there's your budget...
Syzygy