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still not getting keyword popularity

     

cantwont

9:52 pm on Jun 27, 2005 (gmt 0)

10+ Year Member



hypotehtical situation:
Overture tells me Phrase A was searched for 1000 times in the last month. Phrases 1 - 20 were each searched for 50 times

As far as the number of impressions on adwords is concerned, is buying Phrase A the same as buying Phrases 1-20 or am I missing something obvious?

AdWordsAdvisor

8:58 pm on Jun 28, 2005 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



hypotehtical situation:
Overture tells me Phrase A was searched for 1000 times in the last month. Phrases 1 - 20 were each searched for 50 times
As far as the number of impressions on adwords is concerned, is buying Phrase A the same as buying Phrases 1-20 or am I missing something obvious?

Welcome to WebmasterWorld, cantwont!

I'm running between tasks at the moment, and am not able to post in depth. But I did want to at least make a start on an answer to your question.

In my opinion, a high number of impressions is not really a goal that one should shoot for, simply for it's own sake. Rather, it is the quality of the impressions that matters. And by that, bottom line, I mean their likelihood of bringing you an actual customer.

To put it another way, a thousand impressions that bring you 50 'window shopping' clicks, but zero sales, are worth far less than 100 impressions that bring you 5 clicks from really qualified customers, that then lead to two sales.

So (and again this is just my opinion) I'd think beyond simple numbers - and instead choose groups of very specific keywords that are all highly targeted to what you have to offer. And then have those keywords bring up an ad about exactly the same thing.

Hope that makes sense, and that others will add their thoughts as well.

AWA

cantwont

6:52 am on Jun 30, 2005 (gmt 0)

10+ Year Member



thanks for your help awa

I'm starting to get it now. It's the classic machine gun vs sniper rifle situation. I'm opting for the rifle :)

dirkz

10:01 am on Jun 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> As far as the number of impressions on adwords is concerned, is buying Phrase A the same as buying Phrases 1-20 or am I missing something obvious?

If adwords broad matches phrase A to the same phrases 1-20 and nothing more, then it's the same.

If there are far more broad matches for phrase A, or less, then it's not.

 

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