Multiple ads per keyword

How is this done?

[is300]

I just noticed one of my competitors has 4-5 different ads being used for individual keywords. When I click refresh after doing a search, I see all new ad text in their ads. How can I do this?

Also, whats the best way to include the keyword in the description area when you have 1500 keywords and are using 4 different ads?

[RedWolf]

If they just have one ad at a time appearing on the screen, it means that they have multiple ads set up for the Adgroup. To do the same, just go to the AdGroup screen and press the add new ad link. The ads will either alternate or be served a percentage of the time based on CTR if you have the option to optimize ads set.

[Steve6]

whats the best way to include the keyword in the description area when you have 1500 keywords

Use

{Keyword:Default}

in your ad text.
See thread 3099 [webmasterworld.com] and others in this forum for more information.