joined:May 22, 2003
I've been digging into my adwords account trying to optomize our copy this week and may have been noticing some interesting stuff. For example it seems that we can get a slightly higher overall clickthrough rate by running 3 good ads at the same time. Maybe a person sees a different ad the second time they search for a term and that one appeals to them where the first didn't?
Should I go ahead trying to find the "best" creative for an adgroup, or is running multipe really good creative actually the way to go?