Image Ads

Google Image Ads

[Ogopogo]

I am considering running some image ads in my Google PPCSE account.

Has anybody here tried it? Has it been successful for you? Is there anything I should be aware of before I set this up? Is there anything special that needs to be done to the creative so that it tracks correctly?

Thanks in advance.

[geobals]

I'm also in the same position.
Anyone plz help us.......

[eWhisper]

Image ads can be very effective. A lot of the exposure has more todo with the publishers as they have the option to show or not show image ads. In certain areas almost no image ads are shown, in others a pluthera of inventory exists.

You'll want to use the destination url the same as you would any other ad in your campaign (i.e. add tracking IDs or however you track your text based ads).

[VisiBone]

I added a 300x250 image ad long ago, but it was hardly ever used. Then I noticed in the referral URL's in my raw log files a very curious clue. It seems to indicate what image ad *size* the content-providers have opted-in for. For example, one of the referral URLs from one of my most productive content-providers looks like this:

pagead2.googlesyndication.com/pagead/ads?client=ca-pub-5193510673100289&dt=1118333200570&lmt=1094745676&format=468x60_as&output=html&channel=6632907970&url=http%3A%2F%2Fwww.flu....

Do you see it there? "format=468x60"! I wonder if this means that this content-provider has said they'll display 468x60 banners! I just designed an ad and hope my most productive content-provider picks it up. It didn't happen *instantly* but fingers crossed. I upped my bid so mine is the first of the two text-ads now appearing there.

(A big tip: track sales to the "url=" field inside the referral URL, and eliminate junk content-providers via the site-exclusion tool. Half my clicks were coming from a site that never produced any sales.)