Conversion Rate in Dating Industry

Wondering what rate can be considered resonable when tracking user signups

[Strider]

Greetings Guys!

I've got a dating site doing adwords. It's been out there for three months, though it uses conversion tracking for the first time this month. It tracks signups and the stats show 3.5%

I wonder what conversion rate can be considered reasonable with this kind of sites.

I'd be very grateful to those who could share their experience and thoughts.

Thanks in advance!

[skibum]

For free signups that is about average, just depends on the keywords, the segment the site targets, whether the site has a recognizable brand, and how recognized that brand is.

[robjones2]

Hi,

On paid signups for dating susbcriptions, we've been getting an average of just under 1% over the last 12 months.

[Spudstr]

I average almsot 10% from Click to Free, then 17% from Paid/Free 2.5% from Paid/Clicks

dating traffic...

[markus007]

^Sounds about average for the bigger sites.

[partnermine]

Seems to me you are doing well. I need to work some on mine to get to those.

[isorg]

Bigger sites do better.

My small site converted so poorly (to the paid option), that I made it all free and focused on Adsense instead.

Have made more money with Adsense than with the paid option.