Welcome to WebmasterWorld Guest from 54.158.214.111

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Conversion Rate in Dating Industry

Wondering what rate can be considered resonable when tracking user signups

     
6:08 pm on May 18, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:June 3, 2004
posts:51
votes: 0


Greetings Guys!

I've got a dating site doing adwords. It's been out there for three months, though it uses conversion tracking for the first time this month. It tracks signups and the stats show 3.5%

I wonder what conversion rate can be considered reasonable with this kind of sites.

I'd be very grateful to those who could share their experience and thoughts.

Thanks in advance!

8:19 pm on May 18, 2005 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
posts:4472
votes: 1


For free signups that is about average, just depends on the keywords, the segment the site targets, whether the site has a recognizable brand, and how recognized that brand is.
4:01 am on May 20, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:May 20, 2005
posts:100
votes: 0


Hi,

On paid signups for dating susbcriptions, we've been getting an average of just under 1% over the last 12 months.

4:12 pm on May 21, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 15, 2005
posts:56
votes: 0


I average almsot 10% from Click to Free, then 17% from Paid/Free 2.5% from Paid/Clicks

dating traffic...

7:09 pm on May 21, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 24, 2003
posts:814
votes: 0


^Sounds about average for the bigger sites.
7:28 pm on May 21, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 9, 2005
posts:92
votes: 0


Seems to me you are doing well. I need to work some on mine to get to those.
11:49 pm on May 21, 2005 (gmt 0)

Full Member

10+ Year Member

joined:May 21, 2003
posts:255
votes: 0


Bigger sites do better.

My small site converted so poorly (to the paid option), that I made it all free and focused on Adsense instead.

Have made more money with Adsense than with the paid option.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members