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Conversion Rate in Dating Industry

Wondering what rate can be considered resonable when tracking user signups



6:08 pm on May 18, 2005 (gmt 0)

10+ Year Member

Greetings Guys!

I've got a dating site doing adwords. It's been out there for three months, though it uses conversion tracking for the first time this month. It tracks signups and the stats show 3.5%

I wonder what conversion rate can be considered reasonable with this kind of sites.

I'd be very grateful to those who could share their experience and thoughts.

Thanks in advance!


8:19 pm on May 18, 2005 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

For free signups that is about average, just depends on the keywords, the segment the site targets, whether the site has a recognizable brand, and how recognized that brand is.


4:01 am on May 20, 2005 (gmt 0)

10+ Year Member


On paid signups for dating susbcriptions, we've been getting an average of just under 1% over the last 12 months.


4:12 pm on May 21, 2005 (gmt 0)

10+ Year Member

I average almsot 10% from Click to Free, then 17% from Paid/Free 2.5% from Paid/Clicks

dating traffic...


7:09 pm on May 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

^Sounds about average for the bigger sites.


7:28 pm on May 21, 2005 (gmt 0)

10+ Year Member

Seems to me you are doing well. I need to work some on mine to get to those.


11:49 pm on May 21, 2005 (gmt 0)

10+ Year Member

Bigger sites do better.

My small site converted so poorly (to the paid option), that I made it all free and focused on Adsense instead.

Have made more money with Adsense than with the paid option.


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