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Conversion Rate in Dating Industry

Wondering what rate can be considered resonable when tracking user signups

6:08 pm on May 18, 2005 (gmt 0)

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Greetings Guys!

I've got a dating site doing adwords. It's been out there for three months, though it uses conversion tracking for the first time this month. It tracks signups and the stats show 3.5%

I wonder what conversion rate can be considered reasonable with this kind of sites.

I'd be very grateful to those who could share their experience and thoughts.

Thanks in advance!

8:19 pm on May 18, 2005 (gmt 0)

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WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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For free signups that is about average, just depends on the keywords, the segment the site targets, whether the site has a recognizable brand, and how recognized that brand is.
4:01 am on May 20, 2005 (gmt 0)

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On paid signups for dating susbcriptions, we've been getting an average of just under 1% over the last 12 months.

4:12 pm on May 21, 2005 (gmt 0)

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I average almsot 10% from Click to Free, then 17% from Paid/Free 2.5% from Paid/Clicks

dating traffic...

7:09 pm on May 21, 2005 (gmt 0)

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^Sounds about average for the bigger sites.
7:28 pm on May 21, 2005 (gmt 0)

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Seems to me you are doing well. I need to work some on mine to get to those.
11:49 pm on May 21, 2005 (gmt 0)

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Bigger sites do better.

My small site converted so poorly (to the paid option), that I made it all free and focused on Adsense instead.

Have made more money with Adsense than with the paid option.


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