AdWords Presentation Format

Any Ideas on Look or Effects!

[kbba04527]

Hi,

I just received news that Google Adwords may be changing there look and Presentation, just wondering if anyone had any ideas as to how.

[Shak]

care to share?

Shak

[kbba04527]

This was the quote I recived on a WebPro Newsletter

"Recently, there have been rumblings about upcoming changes in the AdWords presentation format. There are reports and examples of structural alterations in AdWords placements, as well as upcoming changes in the way people view Google's advertisements."

[Shak]

quite cryptic I see :)

there is always rumblings, and from what I hear, Google advertising in the future is going to be very different from what we see now.

however i have no further info here, and keen to see what WebPro are referring to?

Shak

[AdWordsAdvisor]

however i have no further info here, and keen to see what WebPro are referring to?

Me too!

AWA ;)

[Shak]

AWA

had you decided to join us for lunch 4 weeks ago in the plex, you may have known :)

Shak

[kbba04527]

I do have the whole article, but unfortunatly it was deleted as I tried to post it..

Little titbits included

------------------

Plans to Add 3 sponsored links to the top of pages...

This was questioned by certain peoples and they received the response. -

These worries were quickly soothed, though. AdWordsRep, a noted Google insider who frequents a number of forums arrived to give an explanation of what others were seeing by saying:

AdWords tends to test stuff from time to time, and you're seeing one such test.

---------------------

Plus talk of further changes to Adsense in the form of more sizes available and shapes.

---------------------

[dave741]

Plans to Add 3 sponsored links to the top of pages

What exactly do you mean by "add 3 sponsored links"?
There might be 2 sponsored links there now, so this would mean one add more or three add more?

[kbba04527]

I think it means another one, sounds a bit over the top if you ask me, MSN annoys me enough already with the thefact 99% of the page is covered in sponsored links.

[Shak]

I'll put my neck on the line here and say the webpro and their news is basically gossip and hearsay etc etc, NOT an official leak or insight into what AWA and his mates get up to

If I am wrong, you can whip me

Shak

[kbba04527]

lol, Im always open to everyones views, I rely more on what I read on this forum than 99% of other places.

[decaff]

I could only guess that the usability engineers at Google have been beta testing offline some new layouts for click through rates...perhaps there is a better way to mix some subtle colors or increase the size of the ads incrementally...

just have to wait and see what develops....

[AdWordsAdvisor]

AWA

had you decided to join us for lunch 4 weeks ago in the plex, you may have known :)

Hey wait! No one told me about this...

<grumble> Gotta get better sources! </grumble>

AWA

[HitProf]

I just noticed - on some searches, not on all - a change in AdWords layout.

The top 2 results no longer stretch over 2 colums, but match the width of the natural results. "Sponsored links" is now more visible for the average user. The top 2 ads are colored, the ads on the righthand side are not (just like they are now).

Because the top 2 colored ads are now less wide, they stand out much more. But, on the other hand, the righter column also stands out more! So it's hard to predict what the final result will be in terms of CTR for the top 5 or so positions.

[killroy]

Personally, while I was still reading WebPro, only ever saw stuff that we discussed here the day before ;)

SN

[decaff]

I also wish there was a way (maybe there is?)...for displaying ads so that instead of the standard horizontal row...or vertical column...one could break out individual ads and disperse them amongst the text content on the page...much like wrapping text around a graphic...

Can this currently be done?

[AdWordsAdvisor]

I also wish there was a way (maybe there is?)...for displaying ads so that instead of the standard horizontal row...or vertical column...one could break out individual ads and disperse them amongst the text content on the page...much like wrapping text around a graphic...

Can this currently be done?

Decaff, it sounds as if you may be asking this from the perspective of someone who is publishing ads on their site, rather than from the advertiser's perspective.

If so, then it would be a question best answered on WebmasterWorld's AdSense Forum (or in the AdSense Help pages). I do know that there are many options in terms of how ads may be displayed, although I don't believe that what you've suggested is among them.

If you are asking from the advertiser's perspective, though, I can say for sure that there is not such an option.

AWA