Fraud Click Tracking

Why wont Google show us count of unique IP's

[nyet]

I think we are having a click fraud problem. Our traffic has greatly increased over a long period of time and our number conversions have not changed. Granted there might be factors that are our problem, but why doesn't Google have a field which allows me to see the total number of unique IP's per word in the report?

If I were to see a word which gets 100 clicks and 90 unique IP's I would assume that is a few users clicking on ad's more than once. But, if I saw 500 clicks with 90 unique IP's I'd call Google to investigate.

I'd like transparency in this regard. There should not be (as far as I can discern) and "revealing the algo" issues.

[keywordguru]

You should have some sort of tracking in place to verify this. I want to say that it does not cost that much to do.

The bottom line is, if they enter and do not surf past your landing page, or stay for 1 second, or come from the same IP you are onto fraud.

There are many statistical programs that will do this for about a dollar a day ;)

[benevolent001]

but how to track those AOL and other isp users which give dynamic IPS and that keep on changing after every few seconds

fraud makers are clever these days..

[keywordguru]

Yes, that is definitely so.

Most tracking systems will also use a session, or a cookie. Some cookies do not get through ,yet a lot actually do. So that is a possibility.

I would recommend you look into hitslink. Look good and hard. It is truly a great system and light fraud tracking was added about a week ago.

KG

[Robert Scott]

I use conversion tracking software which records IP's etc and it was crucial in getting refunds from Google when I experienced fraud. Even when the IP's were different it was still possible to spot click fraud by browser type and time stamp. All I had to do was cut and paste out of the tracking stats into an email to AdWords. Most tracking software has this ability. It sure beats going thru your server logs.