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Content Ads at T-Online.de

Content ads international rollout.

     
7:24 am on Apr 1, 2003 (gmt 0)

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Google just announced they offer Content Targeted ads on T-Online for german advertizers, starting 7 April.
This is absolutely amazing given that T-Online uses Fast for websearch and has Overture for PPC.

The other announced partners are chip.de and onvista.de.

8:34 am on Apr 1, 2003 (gmt 0)

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Google also says more languages and countries are to follow shortly.
I suppose the international rollout will follow their most important and strongest adwords markets. My bet is France will be next.
8:40 am on Apr 1, 2003 (gmt 0)

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As one can see here in this forum some advertiser think itīs a good idea.
I assume this is a new and good way to gain specific traffic, and I am really happy about that now German people can reach this feature.

BTW: T-Online is the biggest ISP in Germany (and if I remember correctly in Europe, too).

10:15 am on Apr 1, 2003 (gmt 0)

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>My bet is France will be next

My bet is Scandinavia will be next:
[webmasterworld.com...]

6:30 pm on Apr 1, 2003 (gmt 0)

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Not an April Fool's joke. Google is taking the scalable algorithms behind content-targeted ads and is already able to apply that analysis to other languages. Content-targeted ads for Germany is not an April Fool's joke.

Thought you'd want to hear it from a trustworthy source.

8:25 pm on Apr 1, 2003 (gmt 0)

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Thanks, GG. I had in the meantime doublechecked with your colleagues from the adwords dep too

It will be interesting to see how the conditions are in Germany and other countries, how the targeting works and how the CTR will change.

Any info on next langs/countries?

8:51 pm on Apr 1, 2003 (gmt 0)

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wow, should I wait till tomorrow? maybe GoogleGuy is part of a bigger 1st april joke conspirancy.... ;-)

just to give you an example how far 1st april can go:

on the german forum suchmaschinentricks.de they announced today that Google will exlude all german and french pages from the index within the next days as a clear statement against the political decisions of Germany and France.

there must have been at least one minor hart attack among german webmasters today. *lol*

andreasmisera

3:22 pm on Apr 2, 2003 (gmt 0)

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where did google make this announcement yesterday? i can't find any press release...
5:33 pm on Apr 2, 2003 (gmt 0)

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Congrats :) Now I will start getting my deutch keywords setup to drive people to the site. hMmm now i need some international pages setup for the site.

T-Online sounds so like T-Mobile any connections?

7:07 pm on Apr 2, 2003 (gmt 0)

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ElieWeb:
Jup! same mother: Deutsche Telekom AG.
4:16 pm on Apr 9, 2003 (gmt 0)

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Well, ads on t-online should have started on April 7, but I canīt see any.

Has anyone example search terms?

Best wishes
Franz

7:30 am on Apr 10, 2003 (gmt 0)

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On chip.de and onvista.de I canīt see any ads, either. Anybody else?

[I tried the directory within T-online, because I thought, there is maybe a deal between G and them like between Lycos and espotting/overture, that one is within the serps and the other one within the directory. I couldnīt find anything.]

8:20 am on Apr 11, 2003 (gmt 0)

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Well, the german adwords info page is updated now, and more importantly the report is updated to show Content ads impressions/CTR.
So - Content ads must be up at T-Online.
9:01 am on Apr 11, 2003 (gmt 0)

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I don't know the exact dates of when things will roll out. I'll be excited to see what we learn about how to improve overall quality in our ads though.
10:14 am on Apr 11, 2003 (gmt 0)

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>when things will roll out
Well, report shows already impressions, so it appears to be up. That's for Germany, which is the second language/target market for Content ads.
More countries will follow, according to the newsletter sent out earlier.
8:14 pm on Apr 11, 2003 (gmt 0)

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Hello,

it IS up, got first hits from pagead.googlesyndication.com
with origin chip.de
Just choose DVD or Spiele from the top navigation, then you find the ads on the right.

Beste wishes
Franz

12:56 am on Apr 16, 2003 (gmt 0)

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Hmmm, they mistaken Dutch for German, again.
Seeing Dutch (Netherlands/Holland) links.

And, I see two large boxes, with each 1 link, 90% of the box is empty, but clickable.
Mouse pointer only reveals the click possebility on the actual link, not the empty space.*
And it's in the part were you normally click if you need to scroll your mousewheel (to activate the window or something).
Meaning a lot of (accident) clicktroughs I guess.

Mental note: must remove germany -now

*Not sure how to describe this, hope you know what I mean?

7:33 am on Apr 16, 2003 (gmt 0)

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Dotremy, are you saying dutch language ads are appearing on german Content ads outlets, i.e. T-Online, chip.e?
5:30 pm on Apr 16, 2003 (gmt 0)

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Yes, I saw them on Chip.

Seem like a common mistake, I also got some adwords e-mail in German earlier as well.

Other services have the same 'problem' I used to work for a big american e-commerce co. and they did the same.
I guess German and Dutch does look alike for americans.
Like f.e. Swedish, danish, norwegen etc look the same to me :)

5:35 pm on Apr 16, 2003 (gmt 0)

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OH, and about those addwords on Chip.
(ten centimeter box, 3 lines of text, all clickable)
IS that Google, or is it chips way of "encouraging" clicks?

I know I don't want *my* adwords in there.

7:09 pm on Apr 16, 2003 (gmt 0)

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I think what you see is something different. The google ads are on an additional row on the right hand. Mousing over the links gives [pagead.googlesyndication.com...]

The funny thing is to see those ads in Opera on 1024 you have to sidescroll. Should give great CTR.

>added>Just checked with IE: same sidescroll.
What's more, the ads are vearly invisible in that all that other ads and nav-bars. Chip is a site with more advertizing than anything else. Don't know, but if that gives a good CTR I would be very surprised.
Now thinking about the ultra cluttered pages at T-Online.de....

12:28 am on Apr 17, 2003 (gmt 0)

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Strange, in both browser mentioned i dont have to side-scroll? (at 1024)

But, did you try to click anywere in the grey area?
(i really would like to know :) )
Even when the mousepointer don't change, you go to the advertiser.
(in both IE and Opera)

This is the ad I see after clicking DVD, btw:

Goedkope DVD's
*****.nl voordat je nederlandse en buitenlandse DVD's koopt

< edit > ADDED
quote:
What's more, the ads are vearly invisible in that all that other ads and nav-bars. Chip is a site with more advertizing than anything else. Don't know, but if that gives a good CTR I would be very surprised.
/quote

Maybe they compensate that by the above.
(the whole clickable area)
I'm on 2 monitors, to be able to scroll on the other screen, like just now, i have to click somewhere in the window.
(Sorry mister ebay affiliate, I just costed you 3 bucks, by accident)

6:26 am on Apr 17, 2003 (gmt 0)

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dotremy,
might be that the language in your browser settings and/or the IP you are serching from is responsible for that - as it is the same on Google itself.