Im sure you can find out what im talking about if your smart.
Does google charge full price for clicks like this, are they counted as content hits, because they kind of are.
Just something I noticed.
The search query there should be movie showtimes, instead of movies.
I mean that is what the link is for movie showtimes, not movies (in general).
If you search movie showtimes you can see there are actual advertisers bidding on movie showtimes, that would be benificial to them.
And it also would provide the searcher with more relavent information.
The added exposure only costs the advertiser if they click, impressions are free, and someone looking for showtimes surely wouldn't click on "download movies" would they? unless they wanted to see about downloading movies?
No traffic would convert.
Well of course movies isnt a great keyword as it is for those advertised, but a correct query should be movie showtimes, not movies.
It is more relavent for searchers, and is more relavent for advertisers.