Not appearing in the US

[salmo]

We have recently started an ad-words campaign but I was surprised to learn that our ads are not showing for searches performed in the US. Any idea why this should be? We certainly didn't opt for regional exposure when we set up the account, we are in South Africa but our target market is the US and UK.

[KevinC]

In your adwords account there is a option to pick wich countries you want the ad to show in. Unless you have South Africa checked to you most likely won't be able to see your ads from your location.