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sale amount not passing through, what's wrong?

trying to use google's conversion tracking

         

Craig_F

8:59 pm on Feb 15, 2005 (gmt 0)

10+ Year Member



I have a client that uses Mal's free shopping cart for their site. Mal recently added the Google conversion tracking to the service so I thought I'd give it a try, but I can't get the sale amount to show up in their Adwords account. However, it does pass through into the tracking code.

So, I have a couple questions:

1) The actual amount of the sale is supposed to show in the Google Adwords account right? I can't imagine how you could do conversion tracking without it, but I need to be sure so I'm not barking up the wrong tree.

2) Is this the problem?

The code I just got when testing:

<script language="JavaScript">
<!--
google_conversion_id = XXXXXXXX;
google_conversion_language = "en_US";
google_conversion_format = "2";
google_conversion_color = "666666";
if (1) {
google_conversion_value = 137.90;
}
google_conversion_label = "Purchase";
-->
</script>
<script language="JavaScript" src="https://www.googleadservices.com/pagead/conversion.js"></script>
<noscript>
<img height=1 width=1 border=0 src="https://www.googleadservices.com/pagead/conversion/XXXXXXXX/?value=137.90&label=Purchase&script=0">
</noscript>

The actual Google code:

<!-- Google Code for Purchase Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = XXXXXXXX;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "FFFFFF";
if (1) {
var google_conversion_value = 1;
}
var google_conversion_label = "Purchase";
//-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/XXXXXXXX/?value=1&label=Purchase&script=0">
</noscript>

Looks like Mal's code is missing the "var" bit on each line where the original code has it, which I didn't notice before. That must be the problme right? Seems like everything else is in order on my end....if not what else should I check?

Thanks!

AdWordsAdvisor

12:03 am on Feb 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Craig_F, you may have heard me say in the past that coding for conversion tracking is not my best event. However, I had a brief chance to run your questions by a colleague, who offered me a couple of comments on the fly:

1) Review the code on the conversion page before a conversion has occurred, and

2) Create a Custom Report (in the Reports tab in Campaign Management pages) to see if there are actual values showing in the transaction value column - but keeping in mind that this will be an aggregate of all the transactions for that day.

I hope others will jump in here, and give you some additional advice. Barring that, and if you are still having problems, then by all means please contact AdWords support by using the 'Contact Us' link from within the account.

AWA