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The old google adwords layout is back

The adwords is using a background color

     
2:49 pm on Feb 9, 2005 (gmt 0)

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I don't know if they are testing or if it's here to stay, but the old adwords layout is back.

Screenshot :

[pages.infinit.net...]

If I remember, the ROI was higher with that layout, so it's good news.

2:56 pm on Feb 9, 2005 (gmt 0)

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Negative for google.de - maybe they are doing some selective tests?
5:21 pm on Feb 9, 2005 (gmt 0)

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...maybe they are doing some selective tests?

Almost certainly the case, pmkpmk. In this instance, I had not even heard of it myself. I've done a bunch of searches and have not been able to duplicate your results, NoCarrier. ;)

A sharp eye you have there, btw.

AWA

6:53 pm on Feb 9, 2005 (gmt 0)

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Almost certainly the case, pmkpmk. In this instance, I had not even heard of it myself. I've done a bunch of searches and have not been able to duplicate your results, NoCarrier. ;)

A sharp eye you have there, btw.

Hmmmm.. Maybe someone pressed the wrong button this morning. The layout is back to what it was. Oh well. Strange.

6:56 pm on Feb 9, 2005 (gmt 0)

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Definitely something going on. My site has cached page link. I've had nocache for over a year now.
7:27 pm on Feb 9, 2005 (gmt 0)

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3 months ago I saw the 'old' layout also (in the Netherlands) for a few ours and after that no more.

I think G's testing click behaviour.

8:22 pm on Feb 9, 2005 (gmt 0)

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I also would like to see the background colors return. I'm sure they had a better ROI. And should have been better for Google. Never understood why they changed.
10:06 pm on Feb 9, 2005 (gmt 0)

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Never understood why they changed.

Maybe a lot of users were complaining about "too many ads."

We all know that without the different colored background, the majority of searchers don't even know they are ads.

10:18 pm on Feb 9, 2005 (gmt 0)

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I just saw it as well when experimenting with some Google Local searches. I wonder if they aren't stepping up the testing, looking for a few more $ for the shareholders.
12:20 pm on Feb 10, 2005 (gmt 0)

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Well, what do you know. We have ebay and Nextag selling widgets too!
11:55 pm on Feb 22, 2005 (gmt 0)

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I found the green ads again - on Google Answers [answers.google.com].

And - yes - I liked the layout much better!

3:45 am on Feb 23, 2005 (gmt 0)

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That's how [local.google.com...] is laid out as well.

Seems Google always colors the boxes if they're on top to separate them out.

8:03 am on Feb 23, 2005 (gmt 0)

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The ads on local.google.com are a purplish/mauve shade here, not green as I saw them on answers (tried "pizza" in "herndon, va").
10:49 am on Feb 23, 2005 (gmt 0)

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You also get the old layout with Google's special searches, e.g. [google.com ]
 

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