Improving position

[starboy]

Newbie question, please. Can I improve my position (currently at 6 to 8) by doing something other than increasing max CPC?

I'm at $0.40 CPC now, which seems to me that it should be enough to get my ads up to a 2 to 3 position, at least.

I have 4 keywords that are running at 8 to 12% CTR. I read somewhere that position is determined both by CTR and CPC, and since CTR is good, shouldn't I be spending less on CPC for decent positioning?

The ad is regional (covers one city) and I'm seeing 150 impressions per week.

Any guidance would be appreciated.

[kaylowe]

Your CTR is great. However, whether $0.40/click is enough to get you into position 2-3 would depend on how competitive your kw are. Some kw require considerably more to rank on the first page.

Of course, what do I know? I haven't yet found ANYTHING to consistently produce for me in adwords. AAAAAARRRRGH!

Thanks for listneing.

Kay