Adwords has their conversion counter and Overture has tracking URLs and their own conversion counter. It seems that all you have to do is place a snippet of code onto your confirmation page (or whatever similar page you use). I have a client who wants leads and so when a patient fills out the doctor's form, they go to a 'thank you for contacting Dr. Smith' page. This is where I would put the code, however, I'm wondering if I can put code from AdWords and Overture on this same page? Will this cause any problems. Overture says it won't but I want to make sure I'm not missing something here. Thanks.